Elena Apparel - About Us
Elena Apparel was founded in 2019 by Emma Brown with the goal of providing high quality gym wear. Elena was originally called Empower clothing and quickly became a top seller on depop. Elena had incredible success and saw fast growth between 2019-2022 putting this down to affordability, customer service and quality. However, in 2022 when Emma had her daughter she struggled with trying to balance it all and the business saw static growth between 2022-2024. In 2024, Emma brought Jessica West in to the business as an opportunity to reignite the business. Emma and Jessica met as Jessica had signed up to become an affiliate and was already in love with the brand; Jessica was already running multiple businesses of her own and had a passion for Elena. They bonded over kindness and quickly realized whilst they were a generation apart their values were very much aligned.
Emma brought Jessica on as a co-founder in 2024, Jessica helped to re brand and brought new ideas and insights from her experience as a fitness professional and serial entrepreneur. To watch the reasons behind our rebrand see our story here
https://youtube.com/shorts/4KRRVxxJd28?si=wFVGNZh4hhPTQUvp
Together, these female co-founders are looking to create a gym wear brand that is founded on community and a reputation for quality. They believe that collaboration and teamwork are essential in achieving their mission, understanding that building a successful brand in the fitness industry cannot be done alone.
Through their shared vision and dedication, Elena aims to empower women through their clothing and fo ster a sense of unity within the fitness community.
We have come along way since first trading on depop we are incredibly proud of the community we are a part of. It is our aim to always listen to what our customers are saying in order to inspire and empower! #womensupportingwomen
Where can you read our reviews?
You can check our reviews out on the following platforms.
Trust Pilot - Elena Apparel Reviews | Read Customer Service Reviews of empowerclothing.co.uk
Product reviews can be found on our product pages by verified customers on our website.