Elena Apparel - The Rebrand formerly Empower Clothing

Elena Apparel, formerly known as Empower, is on a mission to create something truly unique and special within the fashion industry. With a recent rebrand, the company is refocusing its efforts on building a community of like-minded individuals who appreciate quality, style, and innovation.

What Inspired the Rebrand?

The decision to rebrand to Elena Apparel was driven by a desire to create a brand that not only offers unique designs but also stays true to its commitment to quality. The team behind Elena Apparel, Emma and Jessica believe that fashion should be more than just clothing - it should be a form of self-expression and empowerment.

Why Community is at the Heart of Elena Apparel

At Elena Apparel, community is everything. The brand is dedicated to creating a space where women can come together to celebrate their individuality and creativity. By fostering a sense of belonging and inclusivity, Elena Apparel aims to empower its customers to feel confident and beautiful in their own skin. With more regional events to connect customers and affiliates with the brand owners. It is somewhere for women to feel connected and inspired. 

Embracing Unique Designs

One of the key pillars of Elena Apparel's rebrand is a focus on unique designs that stand out from the crowd. The team is constantly pushing the boundaries of fashion to create pieces that are not only stylish but also make a statement. From bold patterns to eye-catching colors, Elena Apparel's designs are sure to turn heads wherever you go. Our first ever custom made tracksuit is being launched this Christmas. With our founders creating the concept and the initial design and our Manchester based designer helping us turn those ideas/draft designs to a quality tech pack, its a team female effort. 

Staying True to Quality

Elena has been known for being one of the only brands that has durable scrunch bums. Part of this is also being transparent around sizing options. As Elena grows we will continue to expand our sizing; we know we are not there yet but it is something we are mindful of on this journey.