The new standard of movement

Women's gym wear, signature scrunch bum leggings and Pilates-ready essentials. Designed to move with you.

Loved by the Elena community

Real reviews from the women who wear Elena.

Read customer reviews

Designed around you

Why Elena?

Find your fit

Choose what moves you

A little guidance before you find your next favourite.

Leggings & scrunch fits

Discover high-waisted and scrunch bum styles. Check each product’s fit notes to choose your preferred feel.

Size guidance

Use our size guide alongside each product’s measurements and model details. Between sizes? Ask us for help.

Before you choose

Your questions, answered

How do I choose my size?

Start with our size guide, then check the fit notes and model information on the product page. Fits can vary between collections. If you’re unsure, contact us before ordering.

What are scrunch bum leggings?

Scrunch bum leggings feature gathered detailing at the back. Elena’s scrunch bum collection includes different colours and fits. See each product page for its fabric, waistband and design details.

Where can I find matching gym sets?

Explore our women’s gym wear and pair leggings or shorts with a coordinating sports bra or gym top. Check the collection name and colour on each product before choosing your set.

When will a pre-order arrive?

Pre-order items show their expected dispatch details on the product page. Read these before placing your order, as dates can differ between drops. Contact us if you need help with a particular item.

Where can I check delivery and returns?

Delivery options and charges are shown at checkout. Please read our shipping policy and returns policy before ordering, or ask our team for help.

Emma and Jess, co-founders of Elena Apparel

Female founded. Community driven.

Meet Emma & Jess

We’re Emma and Jess, the co-founders behind Elena Apparel. Our shared vision is to build a brand that helps women feel confident in movement and everyday life.

Elena’s story began in 2019. Today, we’re building its next chapter together: women’s gym wear, signature scrunch styles and a community that means more than clothing.

Thank you for being part of it.

Discover our story

Female founded fitnesswear

Women's gym wear, designed to move you

Elena Apparel is a female-founded UK activewear brand, built around movement, confidence and community. Discover gym wear for training, Pilates and everyday life.

Explore our signature scrunch bum gym leggings, high-waisted gym leggings, gym tops and sports bras and women’s gym shorts. Pair your favourite pieces for a coordinated look, or explore our Reformer Pilates collection and women’s tracksuits.

Founded in 2019, Elena is shaped by the women who wear it. Our commitment to customer care was recognised with the SME Award for Customer Service Excellence in 2024.

Come behind the scenes

Meet the women behind Elena. Follow Emma, Jess and our community for new drops, styling and everyday moments.

Emma, Jess and the Elena Apparel communityEmma, Jess and the Elena Apparel communityEmma, Jess and the Elena Apparel community
Follow @elenaapparel__