
A little guidance before you find your next favourite.

Designed around you
Explore our scrunch bum leggings and shorts, with fits, finishes and colours to make your own.
Find your gym wear, Reformer Pilates favourites and off-duty tracksuits in one place.
Led by co-founders Emma and Jess, and shaped by a community of women showing up for themselves.
Find your fit
A little guidance before you find your next favourite.
Discover high-waisted and scrunch bum styles. Check each product’s fit notes to choose your preferred feel.
Explore our Reformer collection for your next studio session and coordinated everyday looks.
Use our size guide alongside each product’s measurements and model details. Between sizes? Ask us for help.




Before you choose
Start with our size guide, then check the fit notes and model information on the product page. Fits can vary between collections. If you’re unsure, contact us before ordering.
Scrunch bum leggings feature gathered detailing at the back. Elena’s scrunch bum collection includes different colours and fits. See each product page for its fabric, waistband and design details.
Explore our women’s gym wear and pair leggings or shorts with a coordinating sports bra or gym top. Check the collection name and colour on each product before choosing your set.
Pre-order items show their expected dispatch details on the product page. Read these before placing your order, as dates can differ between drops. Contact us if you need help with a particular item.
Delivery options and charges are shown at checkout. Please read our shipping policy and returns policy before ordering, or ask our team for help.

Female founded. Community driven.
We’re Emma and Jess, the co-founders behind Elena Apparel. Our shared vision is to build a brand that helps women feel confident in movement and everyday life.
Elena’s story began in 2019. Today, we’re building its next chapter together: women’s gym wear, signature scrunch styles and a community that means more than clothing.
Thank you for being part of it.
Female founded fitnesswear
Elena Apparel is a female-founded UK activewear brand, built around movement, confidence and community. Discover gym wear for training, Pilates and everyday life.
Explore our signature scrunch bum gym leggings, high-waisted gym leggings, gym tops and sports bras and women’s gym shorts. Pair your favourite pieces for a coordinated look, or explore our Reformer Pilates collection and women’s tracksuits.
Founded in 2019, Elena is shaped by the women who wear it. Our commitment to customer care was recognised with the SME Award for Customer Service Excellence in 2024.
Meet the women behind Elena. Follow Emma, Jess and our community for new drops, styling and everyday moments.
Be first to hear about new drops, community updates and Elena offers.